Who We Are

Our Team

Julianne Hertel, CLTC

Founder/Financial Advisor

Julianne Hertel started her financial practice in 2007 with the primary goal of providing an inclusive, compassionate and friendly environment in which her clients could enjoy planning their financial future. She understands that the process can feel overwhelming for many, but it doesn’t have to be. She will listen to your unique story and share her knowledge to find the best solution.

Before starting her practice, Julianne gained invaluable experience while working in higher education and counseling at area colleges. She also served for two years on the Board of Directors for the National Association of Insurance and Financial Advisers (NAIFA), Massachusetts, where she acted as its Federal Political Involvement Chair. During her time with NAIFA, Julianne often traveled to Washington, DC, to meet with legislators on important issues that impacted her clients. In 2015, for example, she provided testimony at the Massachusetts Statehouse to the Financial Services Committee regarding a bill that would affect her client’s ability to purchase disability insurance. Since 2015, she has also been a qualifying member of The Million Dollar Roundtable* (MDRT), achieving Court of the Table status in 2018. In 2017, Julianne was recognized as Worcester Business Journal’s 40 Under 40. Currently, she serves as the Political Involvement Leader for the Boston General Office of New York Life.

Julianne is proud to work with individuals and families who do great things in this world. She believes it’s her job to make their lives a bit easier.

Beyond her profession, Julianne finds joy in traveling and loves to visit her family home in Ireland. She is also a passionate foster parent for dogs with local shelters and animal rescues around her home in Worcester, Massachusetts.

*The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Bianca Vareschi

Client Service Coordinator

Bianca began her career in the financial services industry in 2000 working in the mutual fund industry. In 2007, she took time off to focus on her family. Returning to the workforce in 2016, she joined Dream Big Wealth Strategies as the Client Service Coordinator. Bianca lives in Millbury with her husband Jim, 3 children Olivia, Liam, Emerson and her dog Rocky. She enjoys spending time with family and friends and taking her dog on walks in the woods.


Effective financial planning can sometimes require a team of experts working together to serve your best interests. In such situations, we are the quarterback who makes sure everyone is working together to achieve the best possible results. If you have existing team members you trust, such as your CPA or attorney, we are happy to work with them, and we can also bring in our subject-matter experts as needed. Some of our strategic alliances are detailed below.

Eagle Strategies LLC Logo

Through Eagle Strategies, Julianne Hertel provides fee-based financial planning, investment advisory services, and access to investment management programs. Eagle Strategies LLC is registered with the Securities and Exchange Commission as an “Investment Adviser” and is an indirect, wholly owned subsidiary of New York Life Insurance Company.

The Advanced Planning Group Logo

The Advanced Planning Group collectively leverages years of practical experience and disciplines in law, accounting, and financial services, in order to provide New York Life agents with unparalleled assistance in estate, business, and life insurance planning. Because the Advanced Planning Group supports agents who have a nationwide clientele, the group has insight consulting on estate and business plans at all levels of wealth across all 50 states. The Advanced Planning Group is called to action to advise on hundreds of business and estate plans each year; and that means Julianne Hertel can bring experience, value, and insight to your situation. The Advanced Planning Group does not provide specific legal, tax, or accounting advice. Consult with your own advisors for legal, tax and accounting advice.

New York Life Logo

Julianne Hertel and her fellow financial professionals are proud to be affiliated with New York Life Insurance Company. New York Life and its wholly owned subsidiaries provide life insurance, fixed annuities, and long-term care insurance. A mutual insurance company, New York Life is one of the largest mutual life insurance companies in the United States, and holds the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody's Investor Service (Aaa), and Standard & Poor's (AA+). (Source: Third-Party Ratings Reports as of 9/12/19.)


Our Process

One thing our clients appreciate about working with us is that we don’t believe in cookie-cutter financial services or a one-size-fits-all approach. Instead, we follow a meticulous process designed to help get to know each client’s situation, goals and level of risk tolerance so that we can make appropriate recommendations to meet their needs. Our first meeting is complimentary. We will get to know you better and can explain more about the different planning processes we offer.

Comprehensive Fee Based Financial Planning

We look at the many different components that may impact you reaching your goals, including exploring the obstacles you face, and playing out different scenarios to help you reach those dreams.

A Comprehensive Plan Includes

  • A thorough review of your current financial situation
  • A discussion and understanding of your short and long term financial goals
  • The development of a plan to take you from where you are today to where you want to be in the future

A Solid Financial Strategy Includes

  • Retirement planning
  • College planning
  • Estate planning
  • Insurance

There is a charge for the comprehensive plan, and it typically involves 3-5 in-depth meetings.

Basic Financial Planning

Sometimes clients have an immediate need to address, or there will be a significant change in their life that could make completing a comprehensive plan unnecessary at this moment. We help clients in such areas as retirement planning, college funding, and insurance planning.

There is no charge for this process, and it typically entails 1-3 meetings.